Project Title
Chapman University:
Dodge College of Film & Media Arts
Year /
2019-2020
Social Media Management
Dodge College of Film & Media is ranked the #4 film school in the nation. Monoceros Creative began working with Dodge College to create a sound community amongst current students, alumni, parents, faculty/staff, and other industry professionals all the while helping to increase brand visibility within the Entertainment Industry and prospective students.
The Focus:
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Utilize the Chapman University Dodge College of Film & Media Arts brand voice and visual aesthetic across all social media platforms (Instagram, Facebook, Twitter, and YouTube)
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Launch and maintain the Dodge College TikTok account
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Re-launch the Dodge College YouTube account
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Develop content to increase visibility and engagement
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Educate the Dodge College community with relevant college and industry news/updates
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Use strategy and analytics to target following and growth
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Interview, oversee and manage a team of student employees to aid in content creation for all social platforms
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Management of community engagement and redirection as needed
